Pabst, Schlitz, and Blatz—all former local Milwaukee breweries that gave Miller (also a Milwaukee brewery) plenty of competition in their day—once constructed their own saloons/taverns as outlets for selling their beer. You can still find these old taverns scattered around Milwaukee, largely repurposed as restaurants or other types of businesses.
About once a month I drive past this one, at the corner of 14th Street and Juneau Avenue. It has found new life as the Straight Narrow Way Missionary Baptist Church.
But the original signage remains, carved in stone (literally 🙂 ), to remind us of the establishment’s initial identity. In this photo you can see the Pabst sign right between the two middle windows on the second floor.
Another giveaway that this was once a Pabst tavern is the architecture: the rooftop battlements and the crenellated tower. As you can see in the photo below from the Wisconsin Historical Society’s website, the Pabst brewery complex (which sprawled across several city blocks) looked like a medieval fortress.
I’ve never known why. Possibly a nod to founder Jacob Best’s German roots?