Condiment Innovation

This is really small in the grand scheme of things, but still I’m super impressed with Heinz’s new ketchup packet. My younger daughter had a doctor’s appointment the other day, and on the way home we stopped at Culver’s. This is what she got with her onion rings.

I love it! Why did no one think of this until now? It seems so obvious in retrospect. But maybe that’s always the way with truly innovative ideas.

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About Katherine Wikoff

I am a college professor (PhD in English, concentration rhetoric) at Milwaukee School of Engineering, where I teach film and media studies, political science, digital society, digital storytelling, writing for digital media, and communication. While fragments of my teaching and scholarship interests may quite naturally meander over to my blog, this space is intended to function as a creative outlet, not as part of my professional practice. Opinions are my own, etc.
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