Condiment Innovation

This is really small in the grand scheme of things, but still I’m super impressed with Heinz’s new ketchup packet. My younger daughter had a doctor’s appointment the other day, and on the way home we stopped at Culver’s. This is what she got with her onion rings.

I love it! Why did no one think of this until now? It seems so obvious in retrospect. But maybe that’s always the way with truly innovative ideas.

About Katherine Wikoff

I am a college professor at Milwaukee School of Engineering, where I teach literature, film studies, political science, and communication. My blog is a space for playing with ideas about creativity, innovation, lifelong learning, and the nature of "insight."
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