Great post from Rob Campbell, a British advertising executive. I love his blog, which is wide ranging and both very funny and very insightful. Read on to learn at least one reason Tommy James & the Shondells didn’t endure as a rock act.
Sometimes FOMO is a good thing. At the very least we should be sure we have all the info needed to make good decisions!
Where we can make the biggest and most interesting difference.
However the reality is that in many briefs, this isn’t always clear – mainly because so many are written from quite a transactional perspective, designed for an agency to ‘answer it’, rather than use it as a springboard for bigger, more powerful and more sustainable impact.
And that’s why the best thing you can do is ask questions.
Not just in terms of who authored the brief, but the people who are responsible for what comes out of it.
There are some people who think this approach has the potential of alienating clients, but in my experience it has quite the opposite effect. People in power regard this as a demonstration of someone who gives a shit … someone who wants to help them achieve the best outcome in ways that…
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