What’s in a Tagline? (Or: My Blog’s Identity Crisis)

I’ve had this sinking feeling for a while that the actual content I’ve posted on my blog for the past almost-five years had almost nothing to do with the blog’s original tagline:

Ideas on creativity, innovation, lifelong learning, and other random stuff

Possibly it might fit with the “other random stuff.” Once in awhile “creativity” and “lifelong learning.” Never “innovation,” at least not in the way the world seems to define that term.

So lately I haven’t posted much.

Blame it on an existential rift between what I expected my blog to be when I started it five years ago and how it has turned out in actual fact. However, inspired by my friend Lisa Rivero, who recently posted on her renewed relationship with writing and blogging (link to “Dear Neglected Blog” here), I have reflected quite a bit since the start of 2017 on what I want my blog to be.

See my new tagline in the upper right-hand corner of this page?

Searching for meaning. Making connections. Noticing beauty. Discovering insights. Finding inspiration. Tending imagination. Trying to say yes.

Does all that sound pretentious? I sure hope not. I could have kept the original, lopping off everything except the words “random stuff.” That might have covered my all-over-the-place topics. But as a descriptive tagline for a blog? It was rather nondescript.

I drank a lot of coffee and made lots of lists to arrive at the phrases that appear in my new tagline. If you’ve read my blog over any length of time, would you agree that they seem to fit?

Maybe things that capture my imagination will also intrigue you. Maybe the “random stuff” I know about and share here will be useful.

My most-read blog post ever (and still receiving the highest number of views every day) is “What’s the difference between grammar, punctuation, and mechanics?” One of my daughters suggested that I should post regularly on writing/reading/speaking topics and collect links to those posts on a separate page on my website called “Help with English.” If she didn’t have me as a mom, she said, she wouldn’t have known what to do with a lot of her assignments in language arts classes. (I don’t know about that—she’s pretty sharp 🙂 )

Well, writing/reading/speaking is something I know about and would definitely be useful to other people.

Maybe I can strike a decent balance between truly practical posts and more self-indulgent ones on “noticing beauty” and “tending imagination.”

Let’s gravitate in this direction for a while anyway and just see how it goes. Or, in keeping with my new tagline, let’s try saying yes.

About Katherine Wikoff

I am a college professor at Milwaukee School of Engineering, where I teach literature, film studies, political science, and communication. I also volunteer with a Milwaukee homeless sanctuary, Repairers of the Breach, as chair of the Communications and Fund Development Committee.
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7 Responses to What’s in a Tagline? (Or: My Blog’s Identity Crisis)

  1. Sara Cissna says:

    I like it! Especially the “Trying to say yes”! I’ve enjoyed very much your “random stuff” but I understand wanting to refresh and reevaluate.


  2. I love the new tag line!! Inspirational! It’s a good time to think about where we are all going. 🙂


  3. Lisa says:

    I love your new tagline! It is definitely you. And thanks very much for the mention. 🙂


    • Thanks, Lisa! And thank you for the inspiration! I loved the comparison of your blog with your childhood bedroom. That was an especially apt and vivid image of your relationship with this space you live in online.


  4. Pingback: What’s in a tagline (Part 2): Changing my blog’s identity AGAIN | Katherine Wikoff

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