What’s in a tagline (Part 2): Changing my blog’s identity AGAIN

Welcome to KatherineWikoff.com, version 3.0. Today marks the launch of a new tagline for my blog’s “identity,” and I think I’ve FINALLY found something that fits.

Version 1.0

Starting out in 2012, I subtitled my blog “Ideas on creativity, innovation, lifelong learning, and other random stuff.” That tagline served me well for nearly five years. Well, maybe “served me well” is an overstatement. I thought I was going to be writing a lot more about those first three topics than I ever actually did. What saved it was the “random stuff” add-on at the end, which had initially been an afterthought. As my blog hit its one-year, two-year, three-year, four-year anniversaries, I came to realize that “random stuff” pretty much constituted my blog’s entire bread and butter.

Version 2.0

In January 2017 I decided it was time to address the rift between what my blog purported to be and the reality of how it had actually turned out. Changing my tagline was a big project for me, one I took seriously. I made lists of blog topics and descriptors, drafted potential taglines, edited the heck out of them, and painstakingly made my eventual way to a new tagline that I hoped captured my blog’s heart and soul.

Searching for meaning. Making connections. Noticing beauty. Discovering insights. Finding inspiration. Tending imagination. Trying to say yes.

Ugh. I hated it from the start. It was aspirational, but it definitely wasn’t me. Too sappy, too pretentious. Very embarrassing, like who did I even think I was? Yet I had nothing better, so I just left it. I didn’t have the heart (or the time!) to go through that whole exercise again.

However . . .

Version 3.0

After not paying attention to that sappy tagline for the past year and a half, I finally noticed it again yesterday when I put up the “Ha-Ha” post.

UGH!!! I think I’ve been in denial: avoiding it, ignoring it, pretending it didn’t exist. I’m even shorter on time now than I was in January 2017, but I realized I just couldn’t stand the idea of that disgusting tagline representing me online for even one more day.

So this morning I had maybe fifteen minutes before a meeting. I pulled up my WordPress dashboard and started typing a new tagline right into the little box. No lists, no rough drafts, no agonizing over my blog’s identity. (Or, God forbid, my “brand.”) I just tried to think clearly about the kinds of posts I put up and describe them as simply as possible. And quickly, racing to finish before my meeting began.

Ironic, right, how sometimes the thrown-together mess turns out to be WAY  better than the work of art so assiduously labored over? It rarely pays to think too much. Which is one very hard lesson for an academic to learn 🙂


About Katherine Wikoff

I am a college professor at Milwaukee School of Engineering, where I teach literature, film studies, political science, and communication. I also volunteer with a Milwaukee homeless sanctuary, Repairers of the Breach, as chair of the Communications and Fund Development Committee.
This entry was posted in Creativity, Writing, blogging and tagged , , , , , . Bookmark the permalink.

2 Responses to What’s in a tagline (Part 2): Changing my blog’s identity AGAIN

  1. Sally Cissna says:

    Talk about process! Faster the better in this day of short time/no time. I think your new subtitle totally covers what you’ve been posting. Finding a “title” (or subtle) for anything I’m writing is hundreds of times more difficult than the actual writing. It’s like the summary process the writing professor puts you through…”OK, now summarize these 500 pages in 100 words….now 50 words…now 10 words or less.” I think those 10 words rarely feel perfect.


    • Yeah, there oughta be a some kind of service out there where you can enter your text and have a title pop out. I am in AWE of the people who come up with newspaper headlines. Sometimes they are SO on target and SO incredibly clever in their allusions and wordplay! It’s a talent that probably gets nowhere near the recognition it deserves😄


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