Walking back to my office from the scholarship luncheon today (a really nice event where MSOE scholarship sponsors and recipients get to meet over a meal), I noticed the old Blatz Brewing Company logo atop MSOE’s Alumni Partnership Center.
The Alumni Partnership Center once served as the company offices for the Valentin Blatz Brewing Co., and the building still contains several walk-in safes and other remnants of its days as a major brewery’s headquarters. I’m in that building a few times a year, mostly in connection with MSOE’s Great Books events, but I never have occasion to see it from across the street. So today I noticed for the first time how the old Blatz logo contains
- The “Brauerstern” (brewer’s star)
- The initials “V” and “B” entwined
- A hop flower (beneath the V and B)
- A sheaf of barley (across the top)
Cool to see! Here’s a closeup showing that same basic symbol on an old Blatz label.
So anyway, the Blatz logo is obviously the “old” in today’s post. The “new” is the huge crane that dominated most of the MSOE landscape across the street from where I stood. That crane is part of the construction project that will eventually result in MSOE’s Dwight and Dian Diercks Computational Science Hall, which will house the school’s new AI program. Very exciting! (My photo below is about half a “panorama” shot, hence the weirdly bent street . . . )